Sponsors play a vital role in the success of any cricket league. They provide the financial backbone and help elevate the league’s status. The Pakistan Super League (PSL) is no different. For PSL Season 10, a mix of returning and new sponsors have joined hands to support the league and its franchises.
PSL 10 Title Sponsor
The main sponsor for PSL 10 is once again HBL (Habib Bank Limited). HBL has been the title sponsor of the Pakistan Super League since the very first season in 2016. Their current deal with PCB runs until 2025 and is valued at PKR 391 Crore (around $22 million).
This long-term partnership has helped both PSL and HBL grow significantly. That’s why you always see the league referred to as “HBL PSL.”
Complete List of PSL 10 Sponsors & Partners
| Sponsor | Role |
|---|---|
| HBL | Title Sponsor since 2015 |
| Jubilee | Official Insurance Partner |
| Jazz | Digital Lifestyle Partner (since 2023) |
| J. Junaid Jamshed | Official Partner since 2022 |
| KFC | Brand Partner for 2022–2025 |
| OKFX.io | Trading Partner (from 2024) |
| Brighto Paints | Partner since 2016 |
| Osaka Batteries | Partner since 2020 |
| Pepsi | Official Partner; also sponsors Karachi Kings |
| ParkView City | Umpire Partner since 2021 |
| Tapal | Strategic Timeout Partner (2024) |
| Kingdom Valley | Milestone & “Hamaray Heroes” Partner since 2023 |
| Cadbury | Women’s Cricket Scholarship Program (from 2024) |
| Inverex | Sponsor since 2020; Cap Branding Partner since 2023 |
| Trans Group | Pay-TV Broadcaster (2024 & 2025) |
| A Sports | Pay-TV Broadcaster (2024 & 2025) |
| Walee | Digital Streaming Partner (until 2025) |
PSL 2025 Major Sponsors Highlights
- HBL continues as the title sponsor, showing its strong support for Pakistani cricket.
- Cadbury promotes women’s cricket through scholarships.
- KFC remains a snack partner, though its sponsorship was controversial due to political perceptions.
- ParkView City adds excitement for fans with giveaways like residential plots and gadgets.
- Walee boosts digital viewership with its streaming platform.
Franchise Team Sponsors
Multan Sultans Team Sponsors
- Title Sponsor: Pepsi
- Empowering Partner: Fatima Fertilizer
- Snack Partner: Kurkure
- Strategic Partner: Asia Ghee
- Hygiene Partner: HiClean
- Video Partner: Snack Video
- Media Partner: Urdu Point
- Mobile Partner: Mercantile Pakistan
- National News Partner: Dunya News
- Outdoor Marketing: Adsells Advertising
Peshawar Zalmi Team Sponsors
- Title Sponsor: Haier
- Food Partner: McDonald’s
- Smartphone Partner: OPPO
- Smart Device Partner: Air Link
- Footwear: Hush Puppies
- Sound Partner: Audionic
- Airline Partner: Turkish Airlines
- TV Partner: TCL
- Media Partners: Dawn Media, AVT Khyber
- Radio Partner: FM 91
- Digital Media: Independent Urdu
Islamabad United Team Sponsors
- Title Sponsor: Sabroso
- CSR Partner: The Citizens Foundation
- HealthTech: Ailaaj
- Smartphone Partner: Premier Code
- Q-Commerce: Food Panda
- Power Partner: Fast Cables
- Sustainability: Sapphire
- Nutrition Partner: Tetra Pak
- Strategic Partner: JOMO
- Media Partners: Hum TV, Pro Pakistani
- Urdu Radio: FM 101
Lahore Qalandars Team Sponsors
- Main Sponsor: B4U Group of Companies
- Banking Partner: Bank of Punjab
- Apparel: Uniworth Shop
- Footwear: Starlet
- Fragrance: ME Body Spray
- Hygiene Partners: Medicam, It’s All About ME
- Esports: PUBG Mobile
- Education Partner: The Orchid School
- Digital Media: Daily Pakistan
- Radio: FM 100 Pakistan
- Outdoor Media: Core Media Pakistan
- Silver Sponsor: Romaisa Beauty Bar
- Airline Partner: AirSial
- Media Partner: Geo News Urdu
Karachi Kings Team Sponsors
- Title Sponsor: ARY Laguna (Karachi & Gujranwala)
- Appliance Partner: Dawlance
- Mobile Partner: Vgo Tel
- Super Market: Imtiaz
- Gold Sponsor: GFS Builders
- Housing Partner: GFS Builders & Developers
- Banking Partner: Bank Islami
- Charity Partner: Shaukat Khanum
- Official Footwear: Urbansole
- Hygiene Partners: Rose Petal, Maxob
- Styling Partners: Eazicolor, Taj Darbar
- Radio Partners: Radio Awaz, Buzz FM
- Media Partner: ARY
- Print Partner: Pakistan Observer
- Smart Watch Partner: Yolo
- Strength Partner: Mughal Steel
Quetta Gladiators Team Sponsors
- Sponsors:
- BRB Group
- Edenrobe
- Engro
- Hemani
- Jubilee Insurance
- KFC
- Master Oil
- Meiji
- Olpers
- PTV Sports
- Zong
Conclusion
Sponsorships are a crucial part of the Pakistan Super League’s continued success, helping the league grow in popularity and professionalism each year. From major partners like HBL and Pepsi to emerging brands supporting individual teams, PSL 10 showcases a strong network of corporate backing. These sponsors not only fund the league but also engage fans through exciting campaigns, contests, and digital experiences.
With the support of these sponsors, PSL continues to evolve into a world-class T20 league—bringing fans closer to the action, supporting player development, and promoting cricket across Pakistan and beyond.